See it, hear it, feel it, believe it!
Music for television helps keep viewers on the edge of their seat during that climactic point of the season finale. It nurtures the intimacy of romance. It makes your spouse cry every time they watch Grey’s Anatomy. So it’s easy to see JUST HOW IMPORTANT sound and song is in this powerful medium.
All too often the music behind many modern TV commercials is frequently “needle drop” or popular music licensed from a major recording group, yet there are still plenty of situations where nothing quite fills the bill like an original composed song or music track.
It takes that one of kind uniqueness to make a spot become part of the popular culture.
Television is definitely a dual sensory media. It’s all about sight and sound.
Some of the most memorable TV commercials of all time owe success to a simple little timeless jingle. “My Bologna Has A First Name”, “A Kid’ll Eat The Middle of Oreo First”, and “Like A Good Neighbor…” are just a few examples of nationally recognized campaigns that are “stuck” or engrained in the national consciousness due to the power of full, simple words put to music and the chords of a well constructed melody.
When you bring a project to our TV jingle department, our goal is to achieve that same kind of immortality for your television ads that these heroes of the business have attained. Our mission is to deliver a recording that the world (or at least your audience) will walk around singing and that you simply cannot get out of your head.
Our radio and TV jingles, like all of our original music creations, are composed and produced by REDHOT Communications Concepts in Nashville, Tennessee where seasoned writers and composers collaborate toward a common goal that is the essence of our business; “THE BIG IDEA!” (put to music)
Because where TV jingles are concerned, run of the mill tunes and me-too ditties that sound like something you’ve heard a hundred times before have about as much of chance of making an impression as does a mosquito on dry concrete. It just won’t sink in. It has to be a BIG IDEA to make a BIG IMPACT.
To help our customers build the best TV JINGLES money can buy, we are about to share a few trade secrets.
Here is part of what we ask our TV jingle clients, and something FREE you can take away from this site whether you decide to make us your music source or not.
- Help us keep it simple. Narrow it down to 1 or 2 “worthwhile” points of emphasis to sing about. And, leave it at that.
- Don’t throw in the kitchen sink. Details belong in a brochure…not a TV Jingle.
- Give us the leeway to be brilliant. Creative genius should always strive for originality as impossible as the goal may sound.
- Don’t ask us to give you something that “sounds like….” You cannot be one of kind and me-too at the same time.
- TV jingles should transcend age. Let us write to the kid in everyone.
- You know your business. Trust us to be the expert in ours.
The composers at Red Hot may bow on some strings to a violin, but it is ultimately in an effort to tug on the heart strings of the viewer that helps us prove our mettle. Because music is an emotional channel to the heart and soul of the buyer, our jingles are designed to generate an emotional response. (Contrary to what your rational side might tell you, over 80% of all our purchase decisions are based on emotion rather than logic).
Help us determine the emotion or emotional feeling you want to illicit. And we will strive to bring that out in your music. Here are some of the “feelings” jingles can arouse:
- Camaraderie (or closeness)
Our job is not just memorability.
Sure, we want everyone who hears your TV jingle or custom radio music to remember your name and message, but just as importantly, we want them to FEEL IT!
Yep, that’s right. We want them to:
- FEEL the VALUE
- FEEL the BENEFIT
- FEEL the ADVANTAGE we offer them on your behalf
If you want to FEEL good about your music for marketing decisions, you will want to choose a firm that is committed to bringing “feeling” to the forefront of your jingle or music project. FEEL free to listen to our television jingle samples and see if you can’t “feel” the music and “feel” the difference. When quality goes in, quality comes out, and that means top notch session musicians and some of Nashville’s most sought after singers and recording studios to capture not only the right music, but the right feeling too.
The overall dynamic of a video or film production is immeasurably affected by how well the music score or the custom song fits the production puzzle. Exceptional film and TV requires exceptional sound design and music treatment. Our production team is committed to complimenting your television spots and video marketing with music and song that is timeless and touching…provocative and powerful…memorable and moving!